Another new bookie on the block is TonyBet – an Estonian established company who went online in 2009 but have yet to really make an impact on a wider scale. There is a lot to like here and they do deserve better recognition for the efforts they are making.
The focus is on an Eastern and mainland European audience but those sports that are popular on the continent are loved all across the world so what exactly are TonyBet doing to compete?
Opinion on design will differ from person to person but many would find the colours on the sportsbook homepage to be a little distracting. Orange does stand out against a plain white background but it’s not the nicest of combinations and in addition, much of the text is in a very dull grey.
There are positives and upcoming events are in bold at the top left of the page and these are very easy to find. The rest of the markets aren’t in any logical order however and aren’t as simple in terms of navigation. Overall this is a mixed start but there are positive points to it and in any event, many customers will not have any issues with site design.
Markets and Odds
We mentioned that there is a heavy focus on mainland European sports and that is reflected in the following list:
One thing to note is the fact that the list has grown over the years so it’s a positive thing to see TonyBet picking up new markets and there’s a good spread of popular and niche events there. Chess is particularly rare and although it won’t appeal to many, it’s good to have it included.
In addition, you can also enjoy a selection of e-sports plus some markets from the world of entertainment and politics.
The absence of any exposure on any odds comparison sites is a factor that affects all new bookmakers and TonyBet are yet to make any inroads on these portals. Checking a range of prices shows that they do give some value for money and those core European sports such as football and handball look particularly strong.
TonyBet’s About Us page is very informative and gives you a great insight into how the company was set up and its general origins. It goes on to talk about safety and customer service and information such as this can go a long way towards establishing some trust.
One thing they don’t mention is the license: They were the first operator to be granted a Lithuanian Gaming License and are also regulated by the UK, Danish and Estonian authorities. It would be good to include this type of info but overall this is a very transparent page and another positive for the operator.
With many established brands offering very little in the way of exciting opening promotions, this is one area where the new bookmakers can really score and TonyBet have certainly taken their chance. They have two very distinct welcome offers called EuroBasket and Devoted and at the very top of the scale, new players can earn a very healthy 200 Euros as a ‘hello’. Eurobasket is the most lucrative of the two while Devoted offers up to 100 Euros and both represent 50% of your initial credit. The main difference, apart from the figures involved, is that Devoted has fewer rollover terms and is therefore much easier to claim.
Be sure to check ts an cs and to enter the relevant promo codes when prompted.
Overall this is a really strong area for TonyBet as they go on to quote a number of regular promos for their loyal players. These will naturally differ throughout the year but close monitoring showed that they offered a number of deals on the 2015-16 Champions League campaign.
To make your mark when up against the established bookies it helps to have as many offers as possible and this is a definite plus point for the TonyBet operation.
A full set of banking options is another good way to get some ongoing custom and although Paypal is not on the list right now, the availability of Skrill, Neteller, Ukash, PaySafeCard and Sepa should make up for that absence.
Of course, you can also use bank transfers along with any of the major debit and credit cards. TonyBet point out that while most transactions are instant, your first deposit via debit or credit card can take between 1 – 2 days before it hits your account. In general, everyone should have at least one option from this list and this is another strong area for this bookie.
As of April 2016, TonyBet’s twitter account had nearly 1400 followers and is growing steadily. It’s quite active and certainly relevant in terms of its updates but it could perhaps be tweeting while some of the bigger live sporting events are going on.
Match previews are also provided here and they can help you make a decision over which bet to take.
While the Twitter feed has been slow to take off, the Facebook page has been really successful with over 25,000 likes. This version is in its native language and mainly features video clips but clearly It’s been very popular with its readers. The English language version is a little quieter with nearly 900 likes but again, this is building.
As we’ve seen from that Facebook page, TonyBet are hugely popular in their Eastern European target areas and they will be securing a lot of business from those countries. But what about the bigger picture and the company’s position amongst the larger players?
Firstly there is that excellent set of welcome deals that can bring up to 200 Euros to start off your account and in today’s market, that’s among the best. There are regular promotions too and some value for money odds in a growing set of markets.
The only real downside we’ve reported on is a questionable colour scheme on their homepage. It makes things harder to find but on a wider scale that really is only a minor issue and there is every reason to sign up and get involved here.
- The choice of welcome offers is certainly enough to build an early customer base and get players onside. 200 Euros is a great deal in today’s market and if you prefer easy rollover terms, the alternative Devoted promo is also competitive with a 100 Euro top limit.
- The welcome offer is followed up by some regular promotions throughout the year. These vary but it’s good to see that TonyBet are supporting their loyal players.
- The social media side of the operation is a busy one and the Facebook page – updated in their native language – is hugely popular. This engages potential customers by reaching out with offers and getting more sign ups while also keeping them entertained.
- Web design is fairly ugly in its choice of colours and some of the text is in a nondescript grey. This can make it tough to navigate.