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SuperLenny are another new entry into the packed sportsbook sector of the market and one thing that makes them stand out is their innovative brand. That’s a catchy name backed up by an amusing tagline that makes them ‘Deer to be Different’ but how do they back that up to meet the demands of the betting community?
As we all know, there are many boxes to tick if you’re going to compete with the big names so how have SuperLenny been faring since their inception in 2014?
To be completely honest, the home page of the sportsbook is pretty drab with plain black text on a plain white background but at least it’s easy to read. Like most bookies, there is a list of quick links at the very top left hand side of the page so if you’re after a popular sport such as football or tennis, this can be easily tracked down.
Underneath, the full list of sports is laid out, mostly in an A-Z order with Football, Tennis and Ice Hockey at the top before the more logical alphabetical section. On the plus side it is pretty easy to navigate but it is just so drab and could so easily be livened up with more striking colours that won’t make it any harder to follow.
Another issue occurs when you have been away from the site for a while and come back. At this point it has to reload and if you don’t have too much patience, this can be frustrating.
Markets and Odds
New bookmakers can score early points over those established brands by providing a wide list of sporting markets and this is a definite plus point for any customers at SuperLenny. All the popular events are here and there are some of the more obscure sports too so there should be something for both recreational and serious punters.
Here is the full list of what’s on offer:
The operator also offers specials in the fields of politics and entertainment. This can be a little restricted but this is a minor area of the industry and isn’t a main requirement for the betting community.
Like the vast majority of new bookmakers, SuperLenny are not appearing on the major odds comparison sites and with more punters checking that they are getting value for money, this can be a downside.
However, their prices are looking strong at this stage, particularly in the football world which is clearly a main focus for them.
SuperLenny’s About Us section gives you details of their licence together with some promotional copy designed to make you more interested in their brand. The facts are that the company are owned by Betit Operations Ltd and their Maltese license was granted in 2015.
All of this information is freely available on the Internet in any case but it helps any new bookmaker to be completely transparent and SuperLenny are certainly open about what you need to know.
Many of the established bookmaker brands offer a relatively low welcome bonus so this is one sector where new operators can outdo them and ensure a lot of early sign ups. SuperLenny do offer an opening incentive with a risk free first punt but is it enough to entice people in?
The rules are pretty simple and we’ve all seen this type of bonus before: Open your account and stake £25.00 on a sporting event at odds of 1.50 or longer. If it wins then you collect but if that bet were to fail, you get a token of £25.00 in your account so that you can have another try.
While there are further deals under the casino arm, there are no ongoing promotions on the sportsbook so that is a bit of a downside. However, a risk free opening bet will guarantee some new customers and a £25.00 limit is quite generous when you compare it to similar deals.
With established operators only giving a small selection of e-wallet facilities, this is another area where the new boys can come in and take some more customers away from them. Getting agreements in place does take time however and SuperLenny are still building their list up.
At present, you can use all the major debit and credit cards together with Bank Transfers while the available e-wallets are Skrill, Neteller, EuTeller and Trustly.
Hopefully that will develop over time but the last two on that list – EuTeller and Trustly – are rarely covered by the familiar names so their inclusion is definitely a bonus.
Unlike a lot of new operators, SuperLenny do have social media accounts but unfortunately that’s where the good news ends. In April 2016, their Twitter hub had just 130 followers and there hadn’t been an update for over a year.
The Facebook page was a little more active with 279 followers but the last update was shown as December 2015. It is seriously hard work building up a social media presence but this is one area that the established brands have handled really well and it would be good to see SuperLenny looking to pick things up once again.
It does feel as if SuperLenny is something of a work in progress and there is a real mix of positives alongside other areas which are still to be worked on. The good news comes in a wide choice of sporting markets which in turn lead to plenty of side bets so you will never be short of a punt.