SportNation join the list of brand new bookmakers for 2017 and at first glance they have equipped themselves well as they look to make their mark. In a crowded industry, new customers want certain basic elements to be addressed and in terms of choice and value, things look very positive right now.
They did, in fact, emerge from the Bet on Brazil sportsbook but a rebrand is effectively a new bookmaker so let’s see how this change benefits the average punter.
The website at SportNation is a striking one with graphics that really stand out and a box that highlights the welcome offer. It’s an attractive design but it is also very functional with all the classic aspects of a sportsbook where you would expect them to be.
With a full list of sports on the left hand edge of the page, you can easily find your best options along with all the help facilities which are easy to locate. Overall, first impressions are very positive with SportNation combining attractive design with functionality to great effect.
Markets and Odds
Every new bookmaker should be looking to offer a wide and diverse set of sporting markets that will appeal to most customers. Here’s what SportNation are offering:
The first thing to take care of is the popular options and SportNation have done this with Horse Racing an added bonus in this respect. Niches are useful but not vital and there are some obscure bets to be had here while eSports and a selection of entertainment and political punts complete the picture.
As for odds, it’s unlikely that any new bookie will be on the main comparison sites for some time but SportNation look competitive here with very strong prices in football result and side betting markets.
SportNation reveal details of their ownership and license when you scroll down to the bottom of the home page and it’s important for a new bookie to be open and honest about this so it’s good to see this information being included in the obvious place.
In addition, there is a separate About Us link where you can read more about the company and their goals so this is a positive section all round.
If there is one area that SportNation need to address it’s the list of funding options which is very limited and includes no eWallet providers as of August 2017. Anyone wanting to deposit to or withdraw from their account will therefore have to use bank transfers or any of the major debit and credit cards.
Most of us can use these if we want but it would be helpful for a new bookmaker to attract custom if it were to include Skrill and Neteller at the very least.
In just over a year on Twitter, SportNation have built up a healthy tally of just over 3,000 followers. We know that social media can be wreally important for a new operator so this is a step in the right direction. Updates include price boost offers as well as latest odds so this is a very active account too.
As of August 2017 we could only find the old Bet on Brazil account on Facebook but this is likely to be updated in the near future so keep checking the site.
The switch from the Bet on Brazil brand has improved things at SportNation in a number of ways and perhaps the most important of these is the fact that you can now access a much bigger range of sporting markets than before. The welcome bonus is potentially higher and it’s much easier to follow too with regular one-off promos added on top.
The only area that has stayed the same is the restricted list of funding options but this is just a small area that needs attention and overall, things are really looking up for existing and new SportNation account holders.
- Welcome offer is a generous one with a 100% match on first deposit worth up to £50 although there is a 7x rollover.
- Regular customers can take advantage of generous one-off promos on selected sports
- Good range of sporting markets and early signs suggest prices are competitive across the board
- For a new bookmaker, the list of banking options is very small and should be expanded to include Skrill and Neteller at least.