Established in the second half of 2016, Sun Bets may be seen to have an advantage over other new bookmakers because of their name.

One of the first crop of new bookmakers to appear in 2017, Mr Win are already attracting a good customer base from around the world.

Brand new for 2017, Roy Richie have attracted early attention with a distinctive name and while that’s all very positive, they go on to back that up with some solid value.

Bet3000 are a German facing bookmaker who set themselves up as a ‘Value’ site for those looking for best odds across the markets.

XTiP are a brand new bookmaker for this year who are licensed in Malta and are available for UK players. They have mainland European origins but they have a dedicated .co.uk web address.

LeoVegas are a very recognisable company, particularly in the UK where they advertise heavily on national TV. Check out their new sportsbook, whose choice of markets can compete with all sportsbook brands.

Having formed in late 2016, there are a number of reasons why Bet on Brazil have proved to be popular in a short space of time, due to their ambassador Alan Brazil and an excellent welcome bonus and promotions.

24Win are among a clutch of new bookmakers that launched in 2016 and have had to compete for market share in that very short space of time.

RealDealBet were launched officially in 2015 and among the crop of new bookmakers this looks to be one of the best – RealDealBet are named after the ‘Real Deal’ himself – former world heavyweight boxing champion Evander Holyfield.

Another new name on the sportsbook scene is that of SLBet: A company licensed in Curacao with a focus on mainland European sports and one which is really looking to gain a foothold in this busy sector.