SportNation join the list of brand new bookmakers for 2017 and at first glance they have equipped themselves well as they look to make their mark. In a crowded industry, new customers want certain basic elements to be addressed and in terms of choice and value, things look very positive right now.

Letou have been busy establishing themselves in their native Asia for some time but they are very much a new bookmaker as far as the rest of us are concerned.

LV BET were launched at the very end of 2016 and in a few short months they have made quite a name for themselves. They have had some time to become established but they can still be referred to as a new bookmaker and in a crowded industry they are doing plenty to try to stand out.

Another bookmaker to have recently expanded beyond their native Asia and put themselves in front of a wider audience, TLCBet are working hard to make sure we are all aware of them.

Fun88 have been around for a little longer than other operators but while they were relatively well known in Asia, few in Europe had heard of them until they started to negotiate a number of sponsorship deals with Premier League sides in the UK.

BetVision were launched at the start of 2015 so while they’ve had over two years to establish themselves, they are still relatively new to the world of sports betting.

They’ve been building a respected name as an online casino operator for some time but Royal Panda have now taken the plunge to become the newest sportsbook as of July 2017.

A brand new bookmaker with a Northern Irish background, Toals are working hard to get noticed and have achieved much in a short space of time.

They are one of the first, new sportsbooks to emerge in 2017 and Ole777 have been getting some positive feedback from their first sets of customers.

Although set up in Kenya and established in Africa for some time, SportPesa are very much a new bookmaker as far as the rest of the world is concerned.