Letou have been busy establishing themselves in their native Asia for some time but they are very much a new bookmaker as far as the rest of us are concerned. With a sponsorship deal involving Premier League side Swansea City, they are set to work their way into the consciousness of many football fans and that’s a good start for brand awareness.
But, what else is here to get you on board and keep you as a loyal Letou sportsbook customer?
It’s probably fair to say that the design of the Letou website is a fairly basic one and it’s certainly one where functionality wins out over looks. A plain white background and black text is punctuated by the occasional blue links but if attractiveness doesn’t bother you, it’s very simple to work your way around.
Everything is where you would expect it to be here with current sporting events in the middle of the page and a full list of options on the left. Help and banking links are also easy to identify so while this is a mixed review, it’s certainly very easy to navigate around the site.
Currently, as of August 2017, there is no welcome deal for new players to Letou and that will certainly be seen as a drawback for some. Many customers will expect to see a bonus offer when they sign up but we’ll need to look beyond that and get value elsewhere.
The bookmaker does operate a best odds guarantee scheme for all UK and Irish horse racing and that is a sign of what they are aiming for. Letou is all about strong prices in a good set of markets so, in the absence of those promotions, it’s all about targeting regular punters who want a long term betting relationship.
Markets and Odds
Things start to look much more positive again with the list of sports which is an extensive and diverse one. Letou have worked hard to bring us one of the best ranges of markets around and here is that schedule.
Letou like eSports too and there is an extensive list of these plus some options from politics and entertainment. The gamble of putting prices ahead of promotions looks as if it could work too as the operator is very competitive across the board, particularly with popular bets in football and tennis.
A new bookmaker needs to be very open about their licensing operations as it will help to build trust in the early stages of their development. Letou have their license on the Isle of Man and it’s good to see that they show all the details of this at the bottom of their home page.
Also, there is a separate About Us link where you can find out more on this company and how it came about. Overall, this is a positive section on what is an important area for a new bookie.
Letou may want to look at their banking options in the future as they are quite limited right now. At present, only Skrill and Neteller are here as the two eWallet providers although, of course, you can use all of the major debit and credit cards in order to gain access to your sportsbook account.
That selection should provide at least one option for most of us to get on board but it would help a relatively new name to get more customers if they expanded this roster.
We all know how important social media can be for any bookmaker looking to make inroads into a crowded market so it was very surprising to see that we couldn’t find any Twitter account in Letou’s name.
Things are a little more positive on Facebook with 1150 likes on this account but it’s not updated very often. Letou could certainly look at this and try to expand their social media operation in a bid to attract more customers.
There are some good reasons why players should consider a Letou account. Their main target customer seems to be the long term, regular bettor who makes several wagers each week and just wants strong prices and a good range of markets to choose from.
The casual player can find something here too but we should all be aware of the absence of any bonus offers right now. That may change in the future so keep watching our news feeds but if you just want your value from consistently good odds, Letou could be the place to be.
- Excellent choice of markets including popular events and a very useful range of niches
- Strong prices in all of those markets
- Website is easy to use with everything in its logical place
- The absence of a welcome offer will be seen as a definite disadvantage for some punters
- List of funding options is relatively small