It is up to the new betting providers to challenge the already established ones into being more creative and innovative, and MustardBet does that perfectly for now, even though it is just in Beta.
Novibet has been online since 2010, but the company actually started out in 2006, when it was formed by its founders. Novibet’s first step on the market was to develop their own betting platform by their own IT experts. Ever since then, the people behind Novibet have been using their own betting platform setting their own standards in the industry.
Albeit the site was launched in 2017, it cannot be said that MintBet is a new bookmaking operator, due to the fact that it is actually the online branch of McBride Racing, a famous and well-known Irish bookmaker. The company decided to modernise, so the establishment of an online brand seemed like the most logical next step.
Black Type is a UK bookmaking site that was launched in 2016. Although it was created relatively recently, this is an operator that took a vow to do things the old-fashioned way, which includes always aiming to provide fair odds with reasonably low margins.
We’re used to looking at new sportsbooks here but with Bookee we suddenly have a brand new concept. Currently available in the UK, this bookmaker is only accessible via an app and it’s already proving popular in the few short months after its launch.
Another new bookmaker for 2017, RedZoneSports’ name suggests they will be very hot for US Sports. In the NFL, the red zone is the area between the goal line and the 20 yard line so the terminology gives us a clue as to what they may be focussing on.
SportNation join the list of brand new bookmakers for 2017 and at first glance they have equipped themselves well as they look to make their mark. In a crowded industry, new customers want certain basic elements to be addressed and in terms of choice and value, things look very positive right now.
Letou have been busy establishing themselves in their native Asia for some time but they are very much a new bookmaker as far as the rest of us are concerned.
LVBet were launched at the very end of 2016 and in a few short months they have made quite a name for themselves. They have had some time to become established but they can still be referred to as a new bookmaker and in a crowded industry they are doing plenty to try to stand out.
Another bookmaker to have recently expanded beyond their native Asia and put themselves in front of a wider audience, TLCBet are working hard to make sure we are all aware of them.