Bookmaker Offers

With so many sportsbooks now open for business, the battle is truly on for your custom. Having great odds on a day to day basis is one way to attract attention but most bookies now realise that they have to provide much more.

For most, that means working hard on their offers and promotions. Providing some form of incentive will get you noticed as long as you pitch it correctly. With that in mind, let’s take a look at the types of promos that can come along and whether there are likely to be any terms attached.

Qualifying Bets

One of the first questions to ask is whether or not you need to make a qualifying bet. This is a bet that is placed in order to trigger the promotion in question and there will be two aspects to look out for.

Firstly, how much do you need to stake? Typically, a qualifying bet might average out at around the £10.00 mark but it can certainly be higher or lower than this figure. Next, we need to check what the minimum odds are.

Again, this will differ depending on which bookmaker you use and which offer is available but the average price here may be 1/2 (1.50).

Usually, the terms will be clearly outlined on the page where the offer is published. If there is any doubt at all, simply get in touch with customer services and these points can easily be clarified.

An Outcome to Choose

Beyond those points about stakes and odds, you should be able to make your choice of bet from anywhere on the sportsbook, Occasionally, there can be a stipulation that punters cannot use certain markets such as horse racing. This is fairly rare but it does happen so be sure to check those terms and conditions in full.

Once again, a quick email to customer services can clear up any grey areas.


What are the requirements needed to find the best offers out there? Here is our list of recommended points that you should check before getting involved.

Which Bookmakers to Choose

Every bettor has their own preference and in time, you’ll become used to the operators who provide the best possible offers and promotions. To give you a head start, we would recommend taking a look at BetFred, Unibet, William Hill, Coral, Betway and Ladbrokes.

As you will see, they are all very established names but they have moved with the times to provide some of the best ranges of bonuses in the modern day. All of them are very different but the common theme is their generosity.

BetFred will typically offer enhanced payments for a certain set of circumstances to come in. For example, in the first goalscorer markets for big football games, they will double your selection if your chosen player scores first and then goes on to add a second.

Unibet are good for refunded stakes options which come back as a free bet while 888Sport are good all rounders who are exceptional when it comes to enhanced odds offers. We’ll get back to both of those types of promos in a moment.

William Hill, Ladbrokes and Coral also provide a wide range of bonus deals and they are among those to look out for when it comes to Accumulator Boosts and Accumulator Insurances.

It’s definitely worth trying out new betting sites too and among those that we recommend are Sport Pesa, Redbet, SportNation, LVBet and EnergyBet. They provide that same set of offer types and we’ll now deal with some of the different promotions that you can expect to find.

Bookmaker Offer Types

Enhanced Odds

Enhanced odds deals can generally take two forms: One of these will be exclusively for new customers to a sportsbook and they will be high increases on standard book prices. For example, if Manchester United are playing Newcastle United and are odds on at 10/11 for the win. A bookmaker might increase that figure to 20/1 or possibly even higher.

There will be terms with this type of deal and they will differ depending on who has published the promotion. Typically, the stake might be fixed at £1.00 and the enhanced part of the odds will be paid in free bet tokens.

Enhanced odds and price boost deals can also be found for existing customers. The increases concerned will be much lower but it is unlikely that there will be a fixed stake and you should expect all profits to be paid in cash.

As always, check the terms and conditions and fire over a question to customer services if there is any doubt.

Free Bets

Free bet refunds are very common and they can be issued for a wide ranging set of circumstances. For example, there is a regular promo in football matches where losing bets will be refunded in the Correct Score betting if a game finishes 0-0.

In cricket, we’ve seen offers where bets are refunded on losing teams that have scored more than 175 in a T20 match. Those are just two examples but there are many ways in which free bet deals can be arranged.

As for terms, check these in full once again but expect to see a free bet token arrive as opposed to a cash sum.

New Customer Offers

An enhanced odds deal is just one way in which new customers can be rewarded. It’s not, however, the most common. Typically, a new player with an online sportsbook might receive a match on their first deposit which will require a follow up, qualifying bet.

The match might be 50% or 100% and the sums involved can differ greatly – between £10.00 and £200.00. Look out for wagering requirements that would ask you to play through your bonus a certain amount of times before you can make any withdrawals.

Another common new customer offer works on the free bet principle so we may see opening bets refunded if they turn out to be a loser.

Acca Bonus

Accas, or accumulators, to give them their full name, feature prominently in bookmakers’ bonus deals. With an Acca Bonus, the idea is to give players a boost on their winning multiples just to add a little extra incentive.

Once again, there is a huge difference in how bookmakers approach this. They may offer a 5% bonus for four winning picks and take that up to a 100% boost for 16 or more. A full table will be provided in each case so it will be easy to see just what’s at stake.

Check the terms again but this is one offer where profits are more likely to be paid in cash as opposed to free bet tokens.

Cash Out Bet

Cash out is a new innovation and it’s one that most sportsbooks are now embracing. As the name suggests, it allows customers to literally cash out their bet before the game in question comes to an end.

This can be very useful if your team or individual is in the lead but you are not convinced that they will hold on and win the match. In that scenario, the bookie will offer you cash out terms at reduced odds and it’s up to you to decide whether or not to take them up.