New bookmakers are arriving all the time and Big Bet World are just one of those who are trying to get a foothold in such a crowded market. But how do you stand out and make your way against those established names, some of whom have been around for decades?
Here’s what Big Bet World are doing to compete.
One way in which you can gain a potential customer’s interest is to have an attractive website while, at the same time, markets have to be laid out in a logical order. No-one wants to search through a confused list in order to find the bets that they want to place on that particular day.
Log on to the Big Bet World home page and while it’s not a particularly attractive site, the buttons at the top are easy to find and navigate. So, if you want to go away to the casino or racebook, it’s a simple click and you’re done.
Sporting markets aren’t quite so easy however and are loosely laid out in terms of popularity. So, football is at the top but if you want something a little more niche, you have to click on the ‘Show More’ button and these come up.
For most bookies, the customers all want football so it’s understandable but overall, it’s not always easy if you want to find something else.
Markets and Odds
This can be a real disadvantage for potential new customers: Does the new sportsbook have enough markets and choices to compete with those established names? Well, here’s the list of markets that you can use over at Big Bet World.
You can also head across to the Racebook where horses, greyhounds and trotting are taken care of.
So it’s a relatively small list so what’s really missing? OK so there are no specials showing such as the US General Election or any Reality TV shows but do you really want those? Other niche sporting options such as chess and Pesapallo are also absent but once again, is that what you really need?
So, overall this may look small but all the main options are here and this would definitely appeal to UK and in particular, mainland European customers.
Meanwhile, the list of side markets is really impressive: click on a big football match and you can typically find over 300 options and that’s a number that can dwarf most of the big named players. Other sports may not have quite so many alternatives to the straight result but overall, if you like your side betting, Big Bet World is a great place to be.
As far as prices are concerned, the operator isn’t on the main odds comparison sites so to be sure of getting value for money, you would have to check a selection of items individually. This is a bit of a disadvantage for many new betsites but if you do have the patience to carry this out, Big Bet World compare well.
Trusting a bookmaker is an important part of the process and while you don’t have the history behind these newer brands, it helps to find out as much as you can about them.
Licensing is one of those factors: where are they based and how easy is it to find this sort of information? All bookies should have an ‘About Us’ page but they vary in terms of information given so what do Big Bet World reveal about themselves?
Actually they are very transparent and that’s really good to see: they tell you that they were established in 2014 and are licensed in Malta before following this up with their registered address. There’s not a huge amount of information but the relevant stuff is there and it’s a huge positive that the company is open about all of this.
Of course, one way to compete with the Ladbrokes and the William Hills of this world is to wow your customers with a stunning bonus offer. While it’s also important to follow that up with some substance – ongoing promos, strong odds etc – an early incentive is always worth looking out for.
Big Bet World’s welcome deal is certainly an attractive one and it can earn up to 100 Euros by way of a matched deposit. The terms are also generous with the minimum deposit set at 10 Euros, first qualifying bet at odds of 2.00 or higher and the rollover of 3x is also very fair.
The one downside is that you have to reside in Austria, Belgium, Germany, Netherlands, Norway, or Switzerland. If you do, then great you can go ahead but if you’re located elsewhere, the regular promos are still worth hanging around for.
There is the SuperPay bonus which gives you enhanced profits on accumulators, starting with 2% for 4 selections and going all the way up to 80% for 20 or more, and there is Big Bet Points – a loyalty scheme where you gain points for every bet you stake and these can be converted into real money.
So, for long term players, Big Bet World is a good place to hang out and if you qualify for that welcome bonus then it’s even better.
This is an area where new bookmakers can really score over the establishment: While familiar names may be restricted to say bank transfers, debit / credit cards, Paypal and Skrill, others have the possibility to add a whole host of alternative e-wallet facilities.
Big Bet World have certainly done that to an extent and alongside Skrill and Neteller, you can also deposit and withdraw via PaySafeCard, Sofort, Przelewy24 and Mpass.
While it’s unlikely that many will be able to compete with the type of social media coverage that someone such as Paddy Power will employ, it’s important to establish some form of social media platform that will both entertain and inform your readership.
You should also have Twitter and Facebook icons on your home page but unfortunately Big Bet World has no social media presence that we could find and this is a real downside.
- The areas where Big Bet World compete include their ongoing promotions and that Acca Boost is about as good as you will find. Choice of side markets is exceptionally good and for UK and European bettors, the list of sports is also sound.
- The inclusion of a Racebook is an important plus and the extra e-wallets that form part of the funding service are also very positive.
- It seems as though Big Bet World have set themselves up to cater purely for parts of mainland Europe and that’s evident through their welcome offer wh ich is only available in certain countries. To expand their client base, this probably needs to be extended.
- There may be some social media but we couldn’t find it and this is another downside.
- Overall, if you are thinking of joining then it is certainly worth adding the operator to your list – particularly if you place accas and like to stake in a wider choice of side markets.