New betting sites and casinos are entering the global markets on a regular basis as an already crowded sector gets even larger. Over the course of a calendar year, you could expect at least around 20 new players as they look to gain a foothold.
Admittedly this is a very lucrative area for those that can make their mark but just how do they compete with the established brands? Enter the online betting market and you will be up against the likes of William Hill who have been around since 1934 or Ladbrokes, who were first involved in horse racing way back in 1886.
Both of those are true household names and they are able to spend lavishly on advertising budgets to keep their name firmly entrenched in the betting community. There are plenty more such as Coral and BetFred with long histories so just what does a new bookmaker need to do to get itself noticed?
Full List of New Betting Sites
18+ New customers only. Mobile Only. €10 minimum deposit activates 2 x 100% in-play profit boost. Maximum stake €25. Maximum extra winnings €200. Valid for 30 days. Skrill/Neteller deposits do not qualify. Full T&Cs apply. Please Play Responsibly.
18+ New Canadian Players only. The player will have a 14-Day window in which to make a deposit as soon as the bonus card is claimed. Once a deposit is made, the player then has 30 days to wager the full deposit in order to convert to cash. Full T&Cs apply.
The minimum required age of the customer for this offer is 18. This promotion is open to all LV BET customers residing in the United Kingdom. A minimum of £10 (or equivalent in the currency of the account) real money deposit to the LV BET Sports Betting account is required to qualify for this offer.
Welcome Bonus must be wagered 10 (ten) times on accumulator bets consisting of a minimum 3 (three) selections, minimum selection odds of 1/5(1.20), and minimum selections total odds 1/1 (2.00).
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
New Customers Only. Turnover requirements of 7x your deposit plus bonus. Bonus expires after 30 days. Full T&C's apply.
£25 First Bet Insurance: New customers only. Valid only for accounts tracked from an eligible referring website. A qualifying bet is a losing first settled real money single bet of at least £/€10 + (at odds of evens (2.0) or greater (or a multiple where each selection is at odds of 2/5 (1.4) or more. Only losing win single part of an E/W bet will qualify. Free bet equal to your qualifying stake will be credited within 24 hours of qualifying bet settling and must be used within 14 days. free bet stake not included in returns. Full T&C’s Apply.
18+, New customers only, Min deposit £10 (UK debit cards only), Bet £10 at odds of evens (2.0) or greater, Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible for this promotion. Upon qualifying bet settlement, 1 x £5.00 Free Bet will be credited to your account. Once the first £5.00 Free Bet has been used a further 3 x £5.00 Free Bets will be applied to your account. Free bet stake not returned after bet settlement. Valid for 7 days, each Free Bet must be used in its entirety. T&C's Apply.
18+, New customers only, Min deposit €10, Bet €10 at odds of evens (2.0) or greater, Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible for this promotion. Upon qualifying bet settlement, 1 x €5.00 Free Bet will be credited to your account. Once the first €5.00 Free Bet has been used a further 3 x €5.00 Free Bets will be applied to your account. Free bet stake not returned after bet settlement. Valid for 7 days, each Free Bet must be used in its entirety. T&C's Apply.
UK Players only. Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Withdrawal restrictions and Full T&C’s apply
18+, first deposit only, T&Cs apply. Free sports bet: Minimum deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled.
18+ | General Promotions Terms Apply | New UK costumers only | min bet £10 | match max £25 free bet | | Min of 3 selections in accumulator | min odds per selection 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs apply
This offer is for new customers only and is available once per household. Max. FreeBet amount £10. Minimum Deposit and wagering on sport to activate the Free Bet is £10. Offer only applies to players who are residents of United Kingdom, Sweden, Norway, Finland, Germany, Switzerland, Austria and Canada.
The maximum bonus amount permitted per player or account is €35 (first deposit will be matched 100% in Bonus Funds up to a maximum of €35).
Key Terms: Valid for new UK customers who have registered from 31/03/2020. Deposit using code SNWEL125. Valid once per customer. Bonus expires after 90 days. 6x turnover at 1.7 minimum odds before withdrawal. Max contribution to turnover requirements per bet is £100.
For the other countries: twelve (12) times turnover of initial balance (deposit + bonus) with odds of at least 1.80.
The qualifying bet must be a Sport bet of at least £5 at cumulative odds of 1/2 (1.5) or greater. Each way bets must be at least £5 each way (£10 total stake).
New customers only. Expires 31/01/21. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.
Offer only available to new customers who have never completed a first deposit. Each Free Bet will expire 7 days after receipt. T&Cs apply
18+ | Kun for nye spillere | Minimum indbetaling 75 kr. | Ekstra bet er ikke underlagt omsætningskrav | Første indbetaling matches med et 100% ekstra bet på samme beløb | Regler og vilkår er gældende
T&Cs apply. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. 18+. BeGambleAware.org
18+ | New Customers only, No E-Wallets, Applies to first settled bet, Bonus paid as a £10 Bonus Taken, Min stakes £10, Full T&Cs Apply, BeGambleAware.org
The bet is only counted into the wagering requirements after it has been settled.
The offer is not valid if a deposit is made via SKRILL, NETELLER or BITCOIN payment options.
- Made a first deposit of at least €10.
- Placed qualifying bets to the value of your first deposit and had them settled in the system.
Your free bet bonus can used on sports and markets of your choice, provided that the bet includes a minimum of two selections, each with odds of at least 1.60.
- Bonus will be available for players after the initial deposit of £20.
- The bonus consists of £5 for every £100 wagered.
- The bonus can be triggered up to 10 times.
- The maximum total bonus amount permitted per player or account is £50.
Offer is only available after a minimum deposit of £20 and is valid for the first 7 days for new UK customers only. *Terms & Conditions apply.
You may claim your First Deposit Bonus through Live Chat or by sending an email to [email protected]
The deposit + bonus amount must be wagered in sports betting at least eight (8) times before a withdrawal request can be claimed.
The deposit + bonus amount for Customers from Ukraine, Russia, Bulgaria, Romania, Serbia, Croatia, Bosnia, Estonia, Lithuania and Poland must be wagered in sports betting at least ten (10) times before a withdrawal request can be claimed.
The New Kids
There are certain benefits to being new: regular bettors will always be curious about a new brand and to see what it has to offer. Daily players are likely to have anything up to 100 accounts – possibly even more – although many of those may be dormant.
To further enhance their chances of gaining some early sign ups, the new sportsbook should be looking to offer a generous welcome bonus and this is an area where they can definitely compete against the big boys.
Let’s look at some of the opening deals that were being quoted by established brands at the start of 2019: 888sport were giving players 3 x £10 free bets if you open and bet with £10.00. Others are very similar with Coral offering £20.00 in return for a £5.00 stake and William Hill doubling your initial £10.00 to £20.00.
Those are fair deals and easy to claim but when compared to other online bookmakers – particularly those focussed on mainland Europe – they aren’t that lucrative.
Two relatively new operators have taken advantage of that: Betway give you a no-nonsense 100% matched bonus up to £30.00 while 10Bet offer up to £200.00 as a generous ‘Hello’.
In fact, those two bookies should be a great example to the really new boys: Start with a great welcome deal and you can win a good batch of early punters.
Hopa launched UK Licensed New Sports Section
They may not be the most familiar name in sports betting but Hopa are a recognised entity in many areas of Europe and there are many worthwhile reasons for checking them out. The casino area of the operation has been online since 2009 and it may be more widely promoted but the sportsbook is starting to demand more and more attention.
The original Hopa organisation was founded in 2005 and the holding company is Aspire Global International Limited. They are licensed by the Malta Gaming Authority and are also regulated by the UK Gambling Commission in order to provide betting services to British customers.
This is a company that takes your online safety seriously and there is an entire section on their About Us page which is dedicated to the question of security and privacy. Hopa use 128 bit Secure Socket Layer (SSL) technology and, coupled with the latest firewall, this helps to keep your sensitive information, including financial details, safe while you are online.
One of the reasons why Hopa is proving so popular with certain areas of the betting community lies in its wide range of payment options. There are more deposit and withdrawal methods than most bookies and they start with the standard bank transfers plus all the major debit and credit cards.
Want some eWallets as an alternative? There is a whole host to choose from including Skrill, Neteller, Skrill 1 Tap, Entropay, Ecopayz, Poli, Ideal, Instadebit, Sofort, Trustly and Ukash. Some of those options are only available for deposits and not withdrawals but this is a huge list and it’s all helpfully explained on the Hopa website.
Added in to all of these benefits are a welcome offer and some competitive prices across all sporting markets. They are an impressive company and the Hopa sportsbook would be a worthy addition to your online betting portfolio.
Most Promising New UK Betting Site in 2020
A new name in sports betting is that of Mr.Play: A company that offers a wider package including traditional casino, live casino and scratchcards. Founded in November 2017, the operator is owned by Marketplay Ltd who are based on the island of Malta.
As you would expect, the license is also held in Malta while the company also has a remote license from the UK Gambling Commission.
For those looking to sign up for a new account, Mr.Play has published an extensive About Us page which gives you a comprehensive insight into their operation. They use 128-bit Secure Socket Layer (SSL) technology to ensure that sensitive data is protected and they are committed to providing fair play at all times.
Anyone looking to get on board with a new account will find that there are plenty of deposit and withdraw options at their disposal. Mr.Play starts with the basic funding methods such as debit and credit cards plus bank transfers but the list of eWallets is one of the most extensive that you’ll see online.
Skrill, Neteller and PaySafeCard are very common eWallets in this industry but the list extends to include Entropay, Trustly, Zimpler, Instadebit, Euteller and EPS. That’s one of the best sets of payment options that you’ll see and surely it will provide at least one way for any bettor to get on board.
If you need any further information or help with setting up your account, Mr,Play provides a live chat facility as part of an extensive customer support service. They may sound new but two years is a long time in the evolution of a sportsbook and they’ve been earning a strong reputation in that period of time. With great odds, an easy to follow welcome offer and a choice of markets thrown in, they are worth checking out.
Short Overview of 3 Newcomers
Owned and operated by the Argyll Group, GiveMeBet is a new 2019 bookmaker and a great choice for recreational players. It offers a safe, secure, and fun betting experience. Thanks to the license issued by the UK Gambling Commission, GiveMeBet is a trustworthy operator.
As the team behind the bookie states, they believe that sports betting should be as engaging and exciting as the game itself. Sports bettors themselves, GiveMeBet’s team understands what players want and need and put a focus on the passion of betting. Offering a new way to play, you can bet on over 30 sports in GiveMeBet’s library as well as an endless choice of markets.
Football, tennis, basketball, cycling, and even eSports are present in GiveMeBet’s extensive offer. You can bet on the most popular leagues and events and hundreds of matches and markets. Take football for example – all the upcoming matches in the Premier League offer more than 100 exciting markets which are more than enough to satisfy even the pickiest punters. From what we’ve seen, the odds are right around the industry standard and slightly better in certain markets.
Live betting is present in GiveMeBet’s offer too. You can bet on many events currently in play starting with football and tennis as the two major sports. Although the number of markets isn’t as big as in the pre-match offer, there’s still plenty of action going on. Sadly, there’s no live streaming so you can watch the matches you bet on, but the match tracker to the right offers detailed and constantly updated information.
In the banking department, you can only use Visa, MasterCard, and Trustly for transactions. It’s a bit disappointing that many popular e-wallets don’t make the list here, but at least the essentials are covered. Contacting the casino is possible via live chat and email, with an average response time of 3 minutes and 48 hours respectively.
All in all, GiveMeBet is one of the most promising new bookies on the market. As the site improves, expect it to grow even more popular soon.
Originally launched in 1999 as StarRacing, it didn’t take long for the bookie to outgrow its roots. In 2009, StarRacing was rebranded as StarSports, a leading UK luxury bookmaker that separates itself from others thanks to discrete and personalized high-quality betting. This bookie’s forte is credit and debit betting as well as hedging. Boasting about the largest bets struck in the industry, StarSports is a bookie you shouldn’t miss.
StarSports is licensed by the UK Gambling Commission and owned by the respectable Star Racing Ltd. company.
StarSports offers numerous boutique bookmaking services that include credit betting and debit (fixed odds telephone betting service) and an exclusive hedging facility. Of course, these three go in addition to online pre-match and in-play betting. The list of sports at StarSports may not be as long as what others bookies have on offer. However, it has been handpicked by a team of professionals and features some of the best odds in the industry. Football, basketball, rugby, tennis, darts, F1, and the UK punter’s favourite, horse racing, are all present in StarSports’ offer. It’s clear that the bookie pays special attention to horse racing, offering odds on many minor and major events.
The live betting platform is pure joy. A number of so-called Star events are present here, neatly separated between many categories. There’s in-play information for each, but sadly, no sign of live streaming.
In terms of banking, the only payment methods accepted by StarSports are Visa, MasterCard, Maestro, cheque, and bank transfer. All deposits made at the site are instant, while withdrawals may take between 2 and 5 working days. You can only deposit in GBP and EUR which is understandable since the bookie is focused on the European market.
If you want a luxury betting experience online and over the phone, StarSports is your best choice. Thanks to industry-leading odds and unique services, it’s a real star in the world of sports betting.
VStar Bet is one of the fastest growing new bookmakers in 2019. Launched recently, the bookie is owned and operated by ProgressPlay Limited and holds licenses from the Malta Gaming Authority and the UKGC. The bookie’s goal is to provide a safe, secure, and most of all, fun experience, and as we learned from our time spent at VStar Bet, it certainly succeeds.
As the bookie explains itself on the site, VStar Bet is aimed at punters who enjoy gambling. It offers a great number of sports and markets paired with amazing odds which create a unique atmosphere no punter should miss.
New punters at VStar Bet get an exclusive welcome offer in the form of a £10 free bet as soon as they make their first deposit. Special promotions for golf, cycling, and football events are also available, making VStar Bet’s promo section a delight.
In the pre-match section, VStar Bet offers more than 30 sports to bet on and thousands of enticing markets. Football, tennis, golf, motorbikes, and a slew of rare additions such as netball and speedway are in VStar Bet’s extensive sports library. If you’re a fan of eSports, you’ll be delighted to know that VStar Bet covers a variety of events including DOTA 2, LoL, CS:GO, Hearthstone, and CoD tournaments. There are dozens and even hundreds of markets attached to each of the sports offered, so there’s plenty of action going on at VStar Bet.
When it comes to banking, you can make deposits and request withdrawals with a number of payment methods. Visa, MasterCard, Neteller, PayPal, Skrill, Sofort, Zimpler, ecoPayz, and many more are available to use. The deposit and withdrawal minimum and maximum limits are listed separately for each payment method at the site.
VStar Bet is one of the fastest growing bookies in 2019. Thanks to the great number of sports and markets, great odds, and a wide range of payment methods, it’ll surely attract a flock of new punters soon.
Karamba Launched Sports Betting Section
If you’ve ever played online casino games, you’ve surely heard about Karamba casino. Established back in 2005, the casino has recently entered bookmaker territory by launching its own sportsbook platform since the beginning of 2018.
No matter if you’re a football, basketball or tennis fan, you can bet on any sport you love at Karamba. Featuring over 30 sports in its collection and thousands of alternative markets, Karamba’s offer is certainly impressive for such a young bookie. The odds are in line with the industry, which means they’re quite competitive (especially in football).
The welcome bonus is a £10 free bet, no wagering requirements at all. You can activate it by making a £10 deposit – once you get the bonus, you can withdraw any winnings immediately. Licensed by the MGA and the UKGC (with an additional gambling license by the Alderney Gambling Control Commission), there’s no question that the Karamba sportsbook is reliable and safe for your betting adventures.
You can deposit and withdraw money with a plethora of options, ranging from credit and debit cards to web wallets. Unfortunately, the withdrawal times are a bit slow – not the slowest we’ve seen, but pretty slow when compared to the competition. With that being said, you get a host of options at your disposal which is rare these days among newcomers.
Betzest is an online gambling operator owned by Sporting Tech N.V. Casinos. This gaming venue has been established in 2018 but it has done more than enough to make its presence known at the international stage.
As the name of this operator itself would suggest, Betzest is a service provider with a strong sports betting offering. With over 15,000 live events offered monthly and a whopping portfolio of above 50,000 betting markets on football alone, Betzest deserves to be placed in the same bracket as some of the world's most established names on the market.
Betzest prides itself on an easy-to-navigate website which makes your betting experience even more pleasant. At the same time, behind the visually appealing appearance, there is a fully equipped engine room which makes sure Betzest website is fully compatible with all devices available. Furthermore, the players can rest assured that their Betzest experience will remain as safe and secure as it is pleasant. This top-notch service provider operates under the license issued by the Malta Gaming Authority (MGA) which vouches that all legal requirements have been met.
When it comes to deposits and withdrawals as an important segment to consider before signing up with any sportsbook and casino operator, Betzest boasts quite a list. The most popular and widely spread options such as Visa/Mastercard or Bank Transfer are included, while Betzest also accepts all payments made through AstroPay, Giropay, Zimpler and Sofort.
This high-quality sportsbook and casino ticks almost all of the boxes making in an overall fantastic online operator, however, the list of restricted countries and territories makes for a huge drawback. Betzest does not accept players or deposits from players residing in the United Kingdom and the United States to name but an important few. The list also includes Australia, Italy and Sweden.
Once a customer sets up an account, there are several key factors that will make them stay. Firstly, the bookmaker has to offer them a wide range of markets. OK so everyone quotes for football but do they cover all the matches from around the world and are there enough side markets to keep the player interested?
For a major football match, the established bookies could be quoting more than 100 side bets so it must be important for them to go into such detail.
The same applies for other sports and it helps to cover some niche events such as pool, snooker and maybe even chess while some politics and entertainments markets are also useful. Growth areas such as eSports also need to be covered to meet demand for one of the fastest moving sectors of the industry.
Not all online bookmakers will do this and this can be a disadvantage for the newbies.
Secondly, the odds must be competitive. Customers want value in all areas of their consumer life and when it comes to online betting, that means strong prices in all markets.
One of the disadvantages for new betting sites is their absence from the main comparison site Oddschecker. This is where the majority of punters go in order to see who is quoting the longest odds for a particular event but it’s full of established names such as Ladbrokes, Coral and 888sport.
There are exceptions such as Sun Bets and Sport Pesa but in general, in order to check out the new betting sites, the bettor would have to log on and try each one individually but few will have the time or the patience to do so.
Ongoing promotions are also important for those looking to back up their welcome offer with some more value. Look at the likes of William Hill, Coral and 888sport and you may well find up to ten promos going off on any particular day of the year. This is an area where the new boys do struggle to compete as many have just one or two regular deals.
Into The Unknown
The big disadvantage for a brand new betting site is their low reputation as they come into the market. It can take some time to build that up but it will develop as customers test them out and hopefully leave positive reviews about their experience.
Clever marketing campaigns can also help and while there won’t be a huge advertising budget to start with, there are other outlets and Betsafe’s clever YouTube channel is a good example of what can be done to get yourself noticed.
But there is certainly hope and we’ve already mentioned Betway as a good example of this. Established in 2007, the company quickly established their brand and in less than ten years they have set up a big TV advertising campaign while a log term sponsorship deal with English Premier League side West Ham has also attracted a wider audience.
They now feature on the most popular odds comparison site while their list of markets and competitive odds sees high customer retention among its account holders.
It certainly is a hugely competitive world but for those who have established a sportsbook in the last two years or will be looking to do so in the near future, there is plenty that can be done in order to make their voices heard.
How To Choose a New Betting Site
When we look to sign up with any bookmaker, we’re all after different things. Some of us are just bonus hunters, looking for a quick opening deal before moving on, while others are happy to hang around for the long term.
Whatever your own preferences may be, we always suggest that you look for a bookie that offers a good mix of choice, value and trustworthiness and that’s even more important when signing up with a new outlet.
Unfortunately, in terms of value, it isn’t easy to just head to an odds comparison site and see how the prices stack up against the established brands. It takes time for a bookmaker to get up on these sites so we suggest just checking a few prices yourself and a good barometer for any bookie can be found in the football result and other betting markets.
In regards to choice, this is much easier because you can simply look on a bookie’s home page and see which sports they are offering without the need to actually sign up. If you are the type of punter that likes to get involved with side betting then you can also go deeper and check to see how many additional markets are being quoted for the event in question.
That value can extend to ongoing offers such as acca boosts and free bet clubs. Customers should be rewarded for regular play and a bookmaker will be more attractive if a number of established promotions are available.
Choice and value are relatively simple to determine but trustworthiness is a little more complicated. In some cases, a new sportsbook may be backed by a big brand: for instance, 2018 saw the introduction of Mansionbet with many punters happy to get on board because the operator was part of the wider, long-established Mansion Group.
If there isn’t this type of link available, a good tip is to check for license origin. Some players prefer to see a license on the Isle of Man or Alderney as opposed to other locations which are further afield. Wherever the company happens to have its license, they should always display its details in full on the home page. Transparency is vital so do look out for this.
There are more things to look for in a new bookmaker and we would suggest that you always check the terms and conditions of any offer in full. A welcome bonus of £100.00 sounds very generous but it will usually come with some wagering requirements so do be sure to check these to make sure you are comfortable before going ahead.
The same applies to ongoing deals for existing customers and while these tend to be less restrictive, they can easily be checked. Betting websites will always have the full terms and conditions of any offer laid out and it’s wise to scrutinise these when considering a sign up.
A choice of funding methods can be important to many players too and there is a trend for some of the new sports betting sites to ignore eWallets and only offer deposits and withdrawals via debit or credit card. Sportnation and Mansionbet are among those new outlets which will only take plastic but it does at least give most of us an opportunity to get on board.
Elsewhere, operators such as NoviBet and Letou will also allow funding by Skrill, Neteller and others so if this kind of flexibility is important to you, you should keep it in mind.
Effective customer support is also going to be crucial if you are to have a good relationship with your bookmaker. Fortunately, it’s very easy to check this out before you commit to a sign up so feel free to test the live chat operator (if there is one) and / or fire over an email and see how quick and helpful the response is.
Most Popular Banking Options
We’ve touched on payment methods briefly but it’s worth giving financials their own section as this can be a very important aspect for some.
At the very least, all new online betting sites should give you the option to deposit and withdraw using debit and credit cards because without those, they wouldn’t have any customers. Bank transfer might also be useful but not essential while it would be desirable if the bookie concerned added some of the more popular eWallets.
In the online betting industry, Skrill and Neteller are the most popular methods and should be the minimum offering from those sportsbooks that include eWallet funding. Paypal is more generally recognisable but they are very restrictive for the gambling industry and tend to only be included by the established brands.
Other, smaller providers include PaySafe and EcoPay: These are niche operators but including them may give a little more flexibility while helping to increase a customer base.
One important point to note: If Skrill, Neteller or others are provided, it’s likely that you will not be able to take up any bonus offers if you fund using these methods. You can always check the individual terms and conditions of the promotion in question but we always recommend using a debit or credit card to be on the safe side.
The question of responsible gambling is constantly in the news and all bookmakers should look to support organisations such as Gambleaware. Those bookies that have enough funds to advertise on TV also have recognisable slogans such as ‘when the fun stops stop’.
We endorse those aims and would also suggest that you check any new bookmaker to see if they openly have a responsible gambling message. Even if you are fortunate enough to never need any help in this area, this is just one more way to check the trustworthiness of any betting company.